If you’re serious about taking your performance to the most elite level, SDM Performance is here to help. With over a decade of experience working with some of the world’s most elite organisations, including top-tier sports teams and national squads, we’ve got the expertise and knowledge to help you achieve unparalleled success. Whether you’re an athlete, a team, or an individual looking to improve, we have the solutions to help you reach your full potential. Our personalised coaching programs are designed to transform every aspect of your performance, from enhancing endurance and power to improving focus and mental clarity. So, if you’re ready to unlock your full potential and achieve peak performance, look no further than SDM Performance.
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Our Clients
I have known Shayne for 7 years at Manchester City FC. Shayne started working with me at U14 level and all the way into the first team. Shayne helped me a lot with my movement, fitness and strengthening in the gym. He understands how to integrate your game in your training. I would highly recommend for anyone who wants to improve their performance on the pitch
Phil Foden
Manchester City FC Footballer
I’ve worked with Shayne for 3 years at Manchester City. Shayne is a thorough coach and tries to get the best out of you in every situation. He helped me a lot with my movement and my endurance on the pitch. He has a great deal of knowledge in this area. I would highly recommend Shayne as a coach.
Jadon Sancho
Manchester United
I’ve worked with Shayne 2 years at Manchester City FC. For me Shayne is a top coach & person. Shayne helped me a lot when I moved to England. We did a lot of individual sessions to improve my strength and movement ability. This had a huge impact on my performance. I would highly recommend Shayne as a coach.
Brahim Diaz
AC Milan Footballer
I worked with Shayne for around 5 years. He’s a good coach, gets along with the team and is respected by the team. He knows when he needs to be hard on us, to make sure we do the work and do it to 100%. Off the pitch as well he’s a good guy to talk to is always looking to help you out and he most definitely wants the best for you. Personally, if I ever had a problem with stuff on the pitch or off I know I could call him or drop him a text. Shayne has coached me in many areas of my physical abilities, due to my position on the pitch movement is key. Since working with Shayne I’ve improved yearly on my physical outputs & feel in myself I move a lot better out on the pitch. In the gym since I’ve been working with him I’ve become a lot stronger and more explosive. Another improvement I would say is also mentally as most of the training we do with Shayne is hard physically it’s taught me I can push my body and to not give up.
Joel Latibeaudiere
Manchester City FC Footballer
I have worked with Shayne for a number of years whilst at Manchester City. Shayne has shown unbelievable professionalism, enthusiasm and drive to improve the team and individuals. On an individual basis, his attention to detail on and off the pitch is world class. Through his programmes pre + post training as well as his pitch-based sessions, it has pushed my individual performance to another level. I feel I have gained more knowledge and became a better athlete from working with Shayne. At any opportunity I would hope to continue to work with Shayne in the future and I would highly recommend other athletes to work with him too!
Steph Houghton
Manchester City Women’s and England Women’s Footballer
I worked with Shayne for about 4-5 Years. He’s a very motivated and passionate fitness coach but also a fantastic person away for football and would class him as a mate. He’s knows the limits of his players and understands what each person needs off the pitch. For me Shayne has changed my mindset in terms of work ethic and the little things that make a massive difference physically to me. I would highly recommend Shayne because I know he would give 120% in everything that he does. He also is a fantastic person that loves people improving and bettering themselves.
Matt Smith
Manchester City FC Footballer
I worked with Shayne for about 2 years. At under 18 level during the UEFA Youth League and again at U23’s Level. He’s a really nice guy. He always tries to help you as much as he can. Always trying to find the best thing for you. He has helped me a lot with some problems that I had with in my back. He also helped me a lot when I had the hamstring injury. I would definitively recommend him as a coach, he’s a very professional guy and as I said a really nice guy.
Eric Garcia
Manchester City FC Footballer
I’ve worked with Shane for about 3 years. I was 15 when I first arrived at Manchester City and he was one of the first faces that I met when I got there. As a young guy, Spanish and living abroad in a foreign country, things are not easy at first. I think Shayne saw that and helped me in a more personal way. Talking and trying to explain everything the best possible so I felt comfortable and more at home. The first 3 years were difficult for me but I learned a lot from everything, and even more from Shayne’s work. In Spain the physical aspect is not as important as it is in England. Shayne was always very professional but close at the same time. Keeping a good balance between been the cool coach and friendly. Taking everything seriously and working hard with me to achieve my goals. He got me fitter and stronger. Always very close and worried about how things were going for me. I think sometimes it’s the most important thing. I would highly recommend Shayne. He is a top professional in his job, adding a human and personal care for the player. I think that when there is a balance of those two, you will always work better and be more confident about your work.
Manu Garcia
Manchester City FC Footballer
I have worked with Shane for around 3 seasons he is very demanding and knows how to get the best out of me by challenging me all the time. He has worked on a lot of upper and lower body strength with me but also on movement stuff to improve speed and agility. I would recommend him to everyone. He always gives 100% and is a top guy even though is banter is dry.
Lukas Nmecha
Manchester City FC Footballer
I have worked with Shayne for around 5 years now. You won’t find a better person! His attention to detail is another level, always striving to make you a better player by looking at different aspects of your game and coming up with unique drills which make you work but are fun and enjoyable at the same time. He has made me work harder at small details whist having a smile on my face, I hate detail personally but because he links the improvements to pitch sessions, I’ve really valued his work and we’ve therefore worked well together. I recommend him 100%, he is a top coach but an even better person!
Jill Scott
Manchester City Women’s and England Women’s Footballer
I have worked with Shane for 2 years when he was at Blackburn. I found Shane to be an extremely enthusiastic and understanding coach when he was there. He would always be positive during sessions and would know what session was the correct for me at the time. During his time at Blackburn, Shane helped me a lot with my rehab work when I was injured with a stress fracture. He has helped me both physically and mentally to get back to my best which I will always be appreciative of. I would highly recommend Shayne as a coach wherever he goes. He would be an excellent addition to any team and he can improve a team. He will also improve an individual both physically and mentally on and off the pitch.
Darragh Linehan
Blackburn Rovers FC & Republic of Ireland International
I worked with Shayne Murphy for one and half years and I enjoyed every second of it. He’s a good man with a good heart that tries to get the best out of you everyday. For me I’m grateful I come across Shayne and had a wonderful time working with him because he honestly helped with a lot of things with my fitness and gym work. And for me that was vital as I wasn’t best in them areas especially the gym anyway. I truly and honestly would recommend him to anyone looking to improve themselves in sporting aspects.
Rabbi Matondo
Schalke 04 Footballer
I have worked with Shayne for three years, he is the type of person that always wants to get the best out of you but wants you to have fun whilst doing it. For me he has helped me be more confident in my body and helped me to never have a day off when your body doesn’t need it. I think he is a very good coach because he understands the game very well and is always willing to learn. I recommend him as a coach due to his qualities I mentioned.
Felix Nmecha
Manchester City FC Footballer
I have worked with Shayne for 2 years. He is a very dedicated coach, which is a hard quality to have especially when working with young players that tend to have difficulties listening and concentrating day in and day out. He is also very smart in his approach in getting his message across to young players, so that they understand it. Just goes to show how much he loves the sport and great of a person he is. He has helped me a lot during the years and for that I am grateful. He has shown me how to work efficiently, which is very important as working smart is always better than working hard. And he has also found many alternatives to exercises, that way I could enjoy and improve as an athlete by giving my 100%. I would recommend him as a coach. Anyone who doesn’t heed my advice is missing out big time
Ian Carlo-Poveda
Manchester City FC Footballer
I worked with Shayne for 2 years whilst with Man City EDS. He is a very dedicated and hard-working coach, very down to earth guy who gets on with everyone. Whilst working with him he created my gym and injury prevention programs to improve me physically, always looking for good technique and improvement. I would defiantly recommend him as a coach for his hard work and quality and also his personality around the work place.
Angus Gunn
Norwich FC Footballer
I have worked with Shayne for about 6 months. Shayne is a top guy who takes his work seriously but still can have a laugh with him, I can tell he genuinely cares about making progress while working with me and always makes sure we have achieved what we set out to do at the start of the session regardless of the time. Any issue I’ve had from football after a game or a hard week of training we would do tests and work out what the root cause of the problem is. Then set a programme to help or prevent this in the future. He has given me exercises/ stretches and knowledge that I’ve never had before and I have been in academy and professional football for over 10 years. Movement is the main thing we have worked on to help injury prevention and get my body functioning in the most efficient way possible with no wasted energy. He gave a daily movement programme and a cv programme to fit into my routine when is suitable for me. He also gives me advice on my diet and anything I asked him about he’d be happy to help with. I would 100% recommend Shayne as a coach. I don’t think there’s many people at the moment with the knowledge that he has about the type of work that is critical for sports. Most other coach’s I’ve came across are just stuck in the mindset of getting muscles strong and that’s it. Yes, it’s good to have strong muscles but they must be functional in different positions and be working together to make you the best you can be for your specific sport.
Hallam Hope
Carlisle United Footballer
I’ve worked with Shane over the past 2 months during preseason. He was new to our culture and environment, but he fitted in straight away. I was aware of his work with the academy players, so it was great to have him for the time we did. He’s an amazing person, one of nicest guys I’ve ever met. Particularly he knows how to reach out to different personalities and provide different learning techniques for each person. Uses both demonstrations and drawings, as well as making exercises in the gym relatable to the pitch. They are always engaging. He’s dedicated to his job and always goes the extra mile to ensure you’re at 100% when out on the pitch. He’ll take time out to target personal weaknesses and provide exercises to strengthen the area, and this won’t be forgotten- he’ll make sure the targets are being reached weekly. With Shayne fitting into our team, he was very welcoming, and we loved having him apart of us. He’s friendly and has a good sense of humour but we as team had that relationship that when in the gym it was time to focus. He’s a great character to have around the group. Personally, I’ve never liked gym, he made it so fun and engaging. It wasn’t about going through the motions and getting it done but about getting a high intensity hit with exciting exercises. Everything in the gym was mirrored on the field- which helped me massively because I could see the benefits. I’m quite a loud and jokey character but we created the level of respect of work vs fun. I highly recommend him as a coach.
Georgia Stanway
Manchester City Women’s and England Women’s Footballer
Worked with Shayne for around 7 years. First of all what an amazing guy and friend he’s become to me. His coaching and knowledge of his profession is second to none, he’s a huge part in helping me get to where I am today. Someone who takes great personal pride in helping people achieve what they want. I was very fortunate to have him working with me throughout my sports career and he also helped me achieve my career now and I would recommend him to anyone wanting to improve themselves both physically and mentally.
Billy O'Brien
Royal Marine Ex-Manchester City FC Footballer
I have known Shayne for 7 years. I had the privilege of his coaching experience and knowledge of Sports Science during the years I was at Manchester City Academy. I have found him extremely professional, thorough and his attention to detail is of the highest quality. Shayne has a very approachable nature and is a good listener but also has a sense of humour whereby you can have a laugh and he makes you feel relaxed. Over the years I have benefited from Shayne’s coaching techniques which has made me physically a better athlete on and off the pitch. I have gained from his valuable experience and found his coaching methods perfect. I would highly recommend him as a coach.
Jacob davenport
Blackburn Rovers FC Footballer
I’ve worked with Shayne for over 5 years now since the age of 13/14. He’s a fantastic coach, a top person and a great man to be around! He is always helping players and constantly working on himself as well to improve his own techniques, which I think is massive. He has great standards and drives his players superbly. So far in my career he has helped me improve my movement and mobility on the pitch. Since working with Shayne I feel more confident on the pitch physically, not only with my movement/technique of movement, but also my fitness. He’s a coach which drives me well and that is why I want to work with him closely. I’d recommend him as a trainer and cannot state clearly enough how important I think the extra work is.
Ed Francis
Wolverhampton FC Footballer
I’ve worked with Shayne for 4 years in total. He’s very professional explains everything in detail and also explains why I’m doing it. You can speak with him about anything your worried about, be it sleep, nutrition, etc but has to improve on his banter ?. Throughout the years he has helped me to get stronger with different gym programmes and get the best out of me. I highly recommend him as a coach. I’ve really enjoyed working with him.
Iker Pozo
Manchester City FC Footballer
I worked with Shayne at my time in Blackburn Rovers FC for about 2 years in total. Shayne’s the type of guy who wants what’s best for the athlete and makes it individualised so you don’t compare to others. He is there to look after you and you only! He made me stronger and quicker but most of all round fitter to make me produce my best on the pitch. I would 100% recommend him as a coach. I’ve seen Shayne work with young 15/16yr olds and also with season professionals and he treats everybody equally, he wants everyone to maximise their individual potential.
Jamie Maclaren
Melbourne City FC Footballer
I’ve worked with Shayne for just over a month now and he’s helped me massively. His work has not only been with the main parts of S&C but also the bits that sometimes go a miss and are a huge part of the stuff on the pitch. For me he found a weakness which has such a massive impact on my game but has never been flagged before or noticed (a dip and weakness in my hips when I struck the ball). After he found it he’s was so quick to try and help sort the problem by getting video footage and putting me a program together which even in such a short space of time is already making a noticeable difference for me within my game! Working with Shayne has been class and I’m proper enjoying the programmes. The programmes put in place are so specific and all have clear outcomes behind them! He’s also very observant to things which can help technique massively! I’d definitely recommend anyone to work with Shayne because he offers more than just your normal S&C, there’s so much more behind his thinking and work!
Ellie Roebuck
Manchester City Women’s and England Women’s Footballer
I have worked with Shayne for about 5/6 years now throughout all different age groups at Manchester City. Shayne is a coach that demands a lot from you. He has massive respect and appreciation for the work you put in and he helps you improve as an athlete as well as a person as much as he can. Shayne has helped me develop as a person but also helped with my game, he has helped me become stronger physically as well as mentally, using his vast experience of situations and problems and relaying them to me. I would recommend Shayne as a coach to any athlete who is willing to put in the work that Shayne will demand from you. But you will always know that Shayne is working even harder to improve you.
Luke Bolton
Manchester City FC Footballer
I’ve worked with Shayne for 3 years in total. He’s very professional and knowledgeable in explaining why you’re doing exercises and how they improve your performance. He’s always trying to make you the best player you can be. He has helped me improve on my weaknesses especially my injury prevention. When I joined the club, I was very susceptible to injuries. He has improved my strength and power in time I have worked with him.
Aaron O'Driscoll
Southampton FC Footballer
I worked with Shayne for about 3/4 years. Easy going but passionate about his work and tries to help every player become better with areas that they aren’t as strong in. He has helped me become more of a powerful/well rounded player in my physical side of the game with my techniques and getting to know my body. I would highly recommend Shayne as a coach
Tyrese Campbell
Stoke City FC Footballer
I have worked with Shayne for about 5 years now. Shayne is a very passionate and caring person who will do and does everything he can to improve the player/players he’s working with. In my personal experience he’s gone out of his way to invest a lot of his own time to help me with certain aspects of my game. I asked for help to improve my kicking and Shayne took the opportunity to do everything he could to do that and within weeks there was huge results. I personally would recommend him as a coach to anybody and would encourage everyone to ask him lots of questions as I feel in my opinion his knowledge in his area is far superior to anyone else I’ve come across in his area. The attention to detail and care is the best.
Curtis Anderson
U17 World Cup Winner, England Goalkeeper
I have worked with Shayne since the age of 12 (7 years), from the very beginning he has helped me immensely. Not only on the pitch but off the pitch as well. He is a very good coach who cares about the small details which end up making a big difference, he pushes you all the time to make sure you get the most out of each session and each rep. Shayne also makes sure your training is very specific which is extremely important. He quickly realises what your strengths and weaknesses are so you know what to work on. As a person he is extremely trustworthy and very passionate which comes across in his work. Shayne is a funny and likeable person as well which makes the training enjoyable and there is never a dull moment around him. For me personally he has improved my physicality a lot, for example my speed and general power in my legs. He has also made me more efficient on the pitch which is due to his training. He has also improved me mentally due to the challenging sessions, this has made me be able to push myself more in games and training when I am tired. I would highly recommend Shayne as a coach, you will improve you physically and develop you as a person. He will also specify your training to your goals which make it worth-while. You will quickly realise that you are improving
Colin Rosler
NAC Breda Footballer
From the age of 16 to 19 I worked with Shayne at Blackburn rovers during my youth career and whilst trying to break into the 1st team there. Shayne is a knowledgeable sports scientist and coach, who pushes you to reach your full potential. He improved every part of my game conditioning me ready for senior football. Working with Shayne during my early career gave me a physical platform and has had an positive impact on my football career. I would highly recommend working with Shayne because the strength and conditioning work he put me through in my early career gave me the foundation to compete and play football to my full potential.
Matty Pearson
Luton Town FC Footballer
I worked with Shayne for around 5 years. He is a driven coach who gets to know his players well physically and mentally, so he can judge how to push players in the gym and on the pitch to improve their game. He also knows when to have a laugh with players when things aren’t so serious and form a bond with a team. He has improved me physically, making me quicker and more powerful with the exercises he suggested to me, and he has also improved my mental strength in pushing myself and staying on track for my goals. I would highly recommend Shayne as a coach to anyone.
Demeaco Duhaney
Stoke FC Footballer
I have worked with Shayne when he covered the Women’s team. I found Shayne to be enthusiastic, knowledgeable and have a genuine passion to improve and help solve any problems by looking at deeper movement issues & mechanics. He is also keen to be pro-active in regard to prevention of injuries & stability. Shayne gave me progressed movements that I couldn’t previously do without pain and now I can perform movements pain free with an increased load through the knee. Shayne’s analogies help seal the deal for me, I truly recommend him a coach.
Gemma Bonner
Manchester City Women’s Footballer
I began working with Shayne in the summer of 2018. I found it difficult at first moving from Spain to England physically. The physical demands are a lot higher. Shayne helped me a lot physically to adapt. He explained how I can help myself on and off the pitch. He gave me exercises that helped my movement and I feel stronger and more conditioned on the pitch. I would highly recommend Shayne as a coach to anyone who wants to improve physically.
Adrian Bernabe
Manchester City FC Footballer
I’ve worked with Shayne for over 5 years now. He is a very determined coach, driven to help others improve and succeed. He is extremely knowledgeable and is still eager to learn new methods of improving the performance levels of his players. He is also very understanding so a lot of players will go to Shayne to counsel with him. He is done so much for me, staying late after training to improve my speed, setting me targets and specific workouts to help reach my goals. Apart from football he has always been there for me if anything is bothering me off the pitch for example. I would definitely recommend Shayne as a coach because he will push you to maximise your potential, but he is also very approachable & kind.
Tomiwa Dele-Bashiru
Watford FC Footballer
I’ve worked with Shayne about 4 years now. Shayne as a coach is very good. He’s demanding in a good way to get the best out of you as an athlete. He will push you to achieve more and do the best you can. He won’t let you underperform due to lack of effort because he cares about you improving and making you best athlete you can be. Shayne is also a good person. He’s open and can speak about any different situation to him. He’s not too serious, he can have a laugh with you at the same time as improving you which is important. Shayne has helped me understand the importance of gym- based training which relates to the pitch. He has helped me become stronger and improved my performance. I would recommend Shayne as a coach because of working with him I know he can improve your performance and I know he cares about making you better.
Daniel Grimshaw
Manchester City FC Footballer
I have worked with Shayne for about 2-3 years. Shayne is a sort of coach who has your best interest at heart. He can be hard on you but wants the best for you. He has helped me improve my fitness on the pitch and helped me become stronger in the gym and mentally, I would recommend him as a coach.
Taylor Richards
Brighton Hove Albion FC Footballer
I found Shayne to be an excellent fitness coach, his knowledge of football fitness and sessions in the gym is first-class
Michael Salgado
ex-Real Madrid and Spanish International Footballer
I have worked with Shayne over the past two years and I have found him to be an excellent fitness coach. Through working with Shayne, I have improved in all aspects of my fitness. He has aided in my transition to first team football.
Grant Hanley
Norwich FC and Scotland International Footballer
Shayne is an extremely good strength and conditioning coach. He has helped me with my injury prevention all season. His sessions are always thought out and very beneficial
David Junior Hoilett
Cardiff City FC and Canadian International Footballer
Shayne has played a massive role in my physical development and progression into the first team. Through Shayne’s conditioning, I have always felt very strong and fit enough to play in the Premier League.
Adam Henley
Bradford City FC and Wales International Footballer
I have worked with Shayne for two years and he always demonstrated a great knowledge ansd understanding of strength and conditioning. Through working with Shayne I have made great progressions in the gym and I notice it on the field.
Moten Gamst Pederson
Ex-Blackburn Rovers and Norwegian International Footballer
Shayne is a quality fitness coach. He has a nice design to his sessions and well thought plans. He has helped me improve my strength and core
Jason Lowe
Bolton Wanderers FC Footballer
I’ve know Shayne for 7 years, basically when I started playing for city. Shayne is a sport science coach. He helps you with your gym work and your conditioning on pitch. What can I say Shayne has done a lot for me. He’s helped me on my running technique, my jumping ability, my strength and my conditioning and he’s done a lot more than that for me personally. He’s been there from the start always believed in me and pushing me to be best I can. I would recommend anyone to Shayne.
Jeremie Frimpong
Celtic FC Footballer
