Online Coaching

SDM Performance wants to provide clients with the best training programme wherever in the world they may be. The number of clients is capped to ensure they receive the right attention needed to achieve their performance goals. It provides a 100% specified and individualized coaching experience. You will not receive the same programme as someone else. There are different levels of entry depending on your aims and budget.

A Gold standard package consists of a 3D biomechanical assessment and follow up assessments when needed and at least every 6 to 8 weeks. This ensure you are progressing and makes training as effective as possible. Included in the package is game analysis (identifying movements in your sport to improve on), conditioning plans, strength programmes, movement training, nutritional support and lifestyle recommendations (sleep, stress and work) to optimise your training results. The idea here is that you eliminate all the planning, structuring, progressions etc and just focus on doing the work. Your progress will be monitored and progressed accordingly to how you’re responding. You will get a programme that’s individual, specific to your needs and designed from someone with over 10 years’ experience improving performance. The steps of the online programming are illustrated below.

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STEP 1

Consultation

Each client who chooses SDM performance will receive an initial consultation, this will be face-to-face either in person or through online services. This will include a movement assessment, assessment of your injury history and your current capabilities in fitness. This process will identify what you like and more importantly what you need. This is a very important part of the assessment and will allow your programme to attack your weakness and achieve your goals. Your training program will be 100% individualized for you.

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STEP 2

Online Programming

Your programme will be designed from the consultation and will be adjusted weekly to suit your progression and lifestyle. Using the latest online technology, each client will have their programme readily available through an app on their phone, laptop or tablet. Clients will get feedback and are able to give feedback which will force accountability. For long term success this is an integral part. The amount of content you receive depends on the package you choose.

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STEP 3

Testing Progress

Ensuring you are headed in the right direction your progress will be routinely tested, evaluated and adjusted accordingly. This process makes this type of programming far superior than any generic programme you might find elsewhere. Every 6-8 weeks there is a follow up consultation as part of the service to make any changes, answer any questions and get feedback. This ensures we are heading in the right direction and you are responding appropriately. Success is not a straight line and finding ways to deal with obstacles is part of the coaching experience.

Remote coaching is limited to 15 athletes. This is to ensure you receive enough attention to achieve your goals. I promise results and before you invest in your training please read the testimonials. The cost is:

Most Popular!

Premium

£325 / per month

100% Individualised programme
3D Biomechanical assessment
Follow up assessments every 8 weeks included (Saving £130)
Conditioning Programme
Movement Programme
Strength & Power Programme
Nutritional Support (Delivered by a Qualified Sport Dietitian)
Lifestyle Recommendations

Pro

Recommended for professional sports people

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100% Individualised programme
3D Biomechanical assessment
Follow up assessments when needed (Saving £130)
Regular performance analysis
Conditioning Programme
Movement Programme
Strength & Power Programme
Nutritional Support (Delivered by a Qualified Sport Dietitian)
Lifestyle Recommendations
Mindset and Personal Development

Request a Quote

I have worked with Shayne at MCFC for the past 7 years. Shayne has an excellent balanced approach to his coaching, blending both the science and art cleverly for effective and impactful outcomes. We have collaborated closely over the years and it’s been his hard work and considered communication that has allowed us to manage several key young professionals as they transitioned back and forth from the academy to the first team arena. Shayne has a positive, proactive solution-driven approach and is a pleasure to work with. I would have no hesitation in recommending him for a wide range of athlete, team or coach support projects.

Sam Erith

Head of Sport Science, Manchester City FC 1st team

I have worked with Shayne for 3 years. Shayne is fully committed, passionate and dedicated to his craft. Shayne has pushed me to be a better mentor, his attention to details and desire to be better commands respect and pushes the people around him to perform, this has a 360-management effect. I would recommend Shayne as a coach without any hesitation. How you do something, is how you do everything, Shayne personifies this.

Phil Mansfield

Owner of Mansfield Institute and Redpill Coaching

Shayne was the first member of staff that I recruited when I was the head of Sport Science and Strength and Conditioning at Manchester City FC Academy. Initially he led the U12-U16 age groups and was instrumental in helping to develop the sport science provision. Something which I admired most was his ability to retain a balance perspective, understanding that we were there to not only help the players develop the physical qualities to succeed within the professional game, but also to challenge and support them both physically and mentally throughout their development as players and people. Shayne showed himself to be not only a good coach, but also an excellent communicator and collaborator with a fantastic work ethic as he helped to build the science and medicine department during the four years we worked together. As a result, he was promoted to lead the sport science S&C programme for the U21/U23 teams. Shayne is trustworthy, has great character, and would be an asset for any organisation as a coach, colleague and person.

Matt Cook

Head of Performance, OGC Nice (France) 1st Team

I have worked with Shayne for around 7 years through my role at Manchester City Football Club. I have found Shayne a very conscientious and highly driven coach who is always striving to give his athletes all the help they need from a physical performance aspect. He is passionate about what he does and also has a good human side to his coaching understanding that athletes are people too. Shayne has worked with me in relation to athletes making the transition from elite youth performers to elite senior level. He always providing me with accurate information/data and profiling of where an athlete is in their development. As a coach I would recommend him as someone who is always willing to go that extra mile for his athletes in a professional and systematic way, his passion to improve his athletes and himself as a coach is also a very positive aspect of him as a coach.

Si Bitcon

Head of Strength and Conditioning, Manchester City FC 1st team

I have had the pleasure of working with Shayne & leading him for 7 years in a professional elite football Academy at MCFC. I have no hesitation in saying I developed a trusting relationship with Shayne. A very empathetic young man who senses the needs of others and he is able to support and challenge players at the right time. He understands the value of process and objectivity but equally understands human science. Not all S&C coaches do. Shayne led the program in SS/S&C for the YDP & EDS (U23s) squads in my time at MCFC as Head of Performance. I could always turn to Shayne for an honest opinion & with time he developed skills to challenge others appropriately. Many of the players Shayne has worked with will take conditioning & life skills forward as a result of working with Shayne, not only be better footballers but people in life. The above speaks for itself & if I was a lead of Performance for any elite organisation, I would recruit Shayne for any appropriate position for sure!

Grant Downie

CFG Consultant and an Expert in Sport Performance

Shayne showed a good ability to integrated well into the Sports Science team, was a good team player and a valued member of the department. Within my recruitment strategy it is important that the staff have specific important attributes and values including a good work ethic, a professional manner, high standards, professional respect for others and a proactive nature. Shayne showed all of these in abundance during his time at Blackburn and developed well with a thirst to continually improve both academically and practically.He interacted well with staff from other departments and showed a high level of maturity when working with other staff including those with Medical, Performance Analysis, Coaching and the senior Management team. His interpersonal skills were good and developed well during his experience due to his proactive approach to learn from others and ask appropriate questions about WHAT people were doing and WHY.

Mark Howard

Head of Sport Science, Burnley FC 1st Team

I have worked with Shayne for 10 months and he is a great guy, highly skilled practitioner and excellent coach. He has been an integral part of the Performance Team at Manchester City Academy for several years and I would definitely recommend him as a coach to an athlete from any sport.

Mark Bitcon

Head of Performance, Manchester City FC Academy

I have the pleasure of knowing Shayne for many years. I knew him from his Blackburn days and then I employed him at Liverpool FC. He demonstrates effective communication and leadership skills within the football environment and adopts and maintains professional behaviours and standards. I was very impressed how he demonstrates diplomacy, sensitivity and tact in working with coaches, players and other support staff. He demonstrates safe and effective competencies when providing strength and conditioning and physiological support to athletes and had an excellent rapport with players and staff. He fully deserves to become recognised as someone who’s is extremely hard working, knowledgeable and ultimately an excellent sport scientist.

Andy O Boyle

Head of Elie Performance, Premier League

I’ve worked with Shayne for 5 years now at MCFC Academy and what struck me from Day 1 was that he is very personable guy who connects really well with people whether they are staff or players. I would highly recommend Shayne as a coach because he is passionate about seeing the athlete’s he works with improve, developing his own practice while injecting fun and energy into his approach both in the gym and on the pitch.

Scot McAllister

Physiotherapy Lead Loan & Emerging Talent, City Football Group

Shayne was the ultimate professional, always striving for new innovative ways to engage with the players, his sessions were enjoyed by players and he got exactly what he wanted from a physical perspective. Shayne understood that all his sessions needed to involve all aspects of the game rather than just tick the physical box, this is where I believe he was different from most Sport Scientists.

Aaron Briggs

Aaron Briggs, Assistant Coach at AS Monaco

Shayne Murphy worked with New York City FC to lead our sports science department through our pre-season ahead of the 2020 MLS Season. He led the planning & delivery of all aspects of our pre-season program for our First-Team; managing all sports science & performance verticals as we built into the MLS season and our first-ever Concacaf Champions League appearance.</p> <p>Shayne seamlessly integrated into our coaching and performance staff and became an integral part of the team. He forged excellent working and personal relationships with players & staff. I would highly recommend him to any organization who is looking for an innovative, professional and dedicated leader in the Sports Science & Performance field

David Lee

David Lee, New York City FC, Sporting Director

I started to work with Shayne at New York City FC in 2020 where he lead the Sport Science department for pre-season and into the first game of the Concacaf Champions League. Shayne understands the demands of the game and training both from a physical and technical/tactical standpoint. Shayne worked well and me and other members of the team to graduate the players through a tricky pre-season to be fit and ready for game 1 of pre-season. We would planned and reviewed every component of training together as a staff and Shayne was integral in this process. We started the first game of season with a win and every player fit and ready to perform which was the goal.

Ronny Deila

Ronny Deila, New York City FC, Manager

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